Craig Basinger, CFA, is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.

Articles

Top of mind for investors

By Craig Basinger (Published on 05-06-2026)

What’s with the Canadian bank run?

By Craig Basinger (Published on 03-31-2026)

The multi-layered diversification strategy

By Craig Basinger (Published on 03-10-2026)

Going for the gold in global earnings

By Craig Basinger (Published on 02-25-2026)

‘Everyone knows’ there’s too much oil

By Craig Basinger (Published on 01-21-2026)

Gift-wrapped: Canadian banks deliver in 2025

By Craig Basinger (Published on 12-11-2025)

Stop doomscrolling the market!

By Craig Basinger (Published on 11-13-2025)

Gold’s record: bullish, bearish, or neutral?

By Craig Basinger (Published on 10-10-2025)

Searching for optimal portfolio diversifiers

By Craig Basinger (Published on 09-12-2025)

The dividend factor

By Craig Basinger (Published on 08-01-2025)

Half-time review: equity update

By Craig Basinger (Published on 07-11-2025)

The greenback question

By Craig Basinger (Published on 06-26-2025)

Rumours of credit crisis greatly exaggerated

By Craig Basinger (Published on 06-10-2025)

Setup in place for international equity outperformance

By Craig Basinger (Published on 05-22-2025)

Is it Dr. Jekyll or Mr. Hyde today?

By Craig Basinger (Published on 04-25-2025)

The market as a guardrail

By Craig Basinger (Published on 03-05-2025)

Risky business

By Craig Basinger (Published on 02-19-2025)

Trump term 2.0: what we know, what we don’t

By Craig Basinger (Published on 01-22-2025)

Bizarro! January could see market pullback

By Craig Basinger (Published on 12-19-2024)

Bonds play second fiddle to equities…for now

By Craig Basinger (Published on 11-19-2024)

The earnings conundrum

By Craig Basinger (Published on 10-23-2024)

Multi-trillion-dollar flows

By Craig Basinger (Published on 09-24-2024)

Flip-flopping recession talk

By Craig Basinger (Published on 08-21-2024)

Can market maintain multiple-expanding mood?

By Craig Basinger (Published on 07-25-2024)

Financial advisors: adjusting to positive correlations

By Craig Basinger (Published on 06-25-2024)

Pros and cons of EM investing

By Craig Basinger (Published on 05-24-2024)

Yield-hunter headaches

By Craig Basinger (Published on 04-24-2024)

Confused yet?

By Craig Basinger (Published on 03-28-2024)

Value vs growth in today’s marketplace

By Craig Basinger (Published on 02-22-2024)

Fear and greed in today’s marketplace

By Craig Basinger (Published on 02-21-2024)

Untangling cause and effect behind cooling inflation

By Craig Basinger (Published on 01-23-2024)

Does ‘buying the dip’ still make sense?

By Craig Basinger (Published on 12-19-2023)

The riddle of thematic ETF investing

By Craig Basinger (Published on 11-06-2023)