Reid Baker, CERA, ASA, is the founder and CEO of ForAll Investment Research. He created the ForAll Core & More U.S. Equity Index, which is tracked by the ForAll Core & More U.S. Equity Index ETF (FORU). With an Actuarial Science degree, CERA and ASA designations, and 15 years of investment fund-data expertise, he set out to surpass the market with a bold strategy which culminated with the launch of the FORU ETF in partnership with LongPoint ETFs. He Chaired the Canadian Investment Funds Standards Committee for 10 years steering the group through new innovative policies and processes.

Articles

All about capturing the market’s ups and downs

By Reid Baker (Published on 08-26-2025)

The uses of moderate leverage

By Reid Baker (Published on 07-17-2025)

The unemotional investor

By Reid Baker (Published on 06-25-2025)

Gold as the great diversifier

By Reid Baker (Published on 05-21-2025)